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annanstans

matrin bergström X ikea / Skarp creative

 

“I was inspired by silence and remote islands. I wanted to create something you can’t really put into words, like daydreams and memories existing elsewhere... Collages and silent poetry.”

– Martin Bergström, ANNANSTANS designer 

 
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NEW DESIGN AND TRADITIONAL SKILLS

ANNANSTANS collection is designed to create jobs. It’s also the one-of-a-kind result of IKEA and designer Martin Bergström collaborating with artisans in rural India, Romania and Thailand. 

“For me, the big question has been how we can bring our differences together and make them work. We’ve all been pushing our boundaries, mixing my ideas with the artisans’ traditions and handicraft skills until we got just the right feeling to each and every item”, says Martin.

In ANNANSTANS, the contemporary concepts of designer Martin Bergström ranges from scarves and bags, to ceramic bowls, banana-fibre baskets and even beyond, to a pair of wooden mushrooms.

Teams of skilled craftspeople developed and refined the product designs with Martin – challenging each other to discover what would be distinctive, attractive and achievable. Handmade touches turn each piece into a one-off that is affordable to own.

The artisans work for one of four social enterprises that are long-term IKEA partners. Industree and Rangsutra in India, Doi Tung in Thailand and Mesteshukar Butiq in Romania all help to create social change for marginalised communities, as well as to support traditional handicrafts.

ANNANSTANS collection stands out for its collaborative, socially-minded values as much as for the quality of its design and hand-finishing.

ANNANSTANS is launched in stores world wide on March 8th, 2019.

 
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“ANNANSTANS is a handcrafted and limited collection which makes every item a bit different but also... special. When the products are sold out, they’re sold out. You can’t just go out and buy a new one. I want people to think of their pieces like new friends in their home. Someone you want to take good care of for a long time.”

– Martin Bergström, ANNANSTANS designer 

 
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“It’s more like a family than a collection. The items match and they don’t match. That adds some kind of nice layer of unexpectedness to it all.”

– Martin Bergström, ANNANSTANS designer 

 
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“For me, the big question has been how we can bring our differences together and make them work. We’ve all been pushing our boundaries, mixing my ideas with the artisans’ traditions and handicraft skills until we got just the right feeling to each and every item”

– Martin Bergström, ANNANSTANS designer 

 
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© Photographer Thomas Klementsson